Tuesday, January 19, 2010

Coca-Cola Happiness Machine

I enjoyed this stunt by Coca-Cola.
Coca-Cola hired interactive marketing agency Definition 6 to create a viral video as part of its global "Open Happiness" advertising campaign. Definition 6's production crew secretly installed a modified Coca-Cola vending machine overnight - along with five hidden cameras - on a college campus. The results were entertaining.
Posted to YouTube on Jan. 12, 2010.
Suggested rating: G.

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