Saturday, February 27, 2010

Typical interaction between PR firm for tech company and a reporter

This video captures an all-too-common occurrence with PR firms pitching stories to technology reporters.
I don't have a problem with PR firms in general, just those that blindly pitch stories to writers. The good PR professionals understand a reporter's needs, what they cover and what their publication's focus is. The bad ones don't bother to learn those things. And they'll pester reporters who would never cover what they're pitching.
TechCrunch did a good writeup of this video here.
Posted to YouTube on Feb. 12, 2010.
Suggested rating: PG-13.

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