Thursday, October 22, 2009

Kylie, age 4 1/2, uses a Windows PC

Subway has Jared; Microsoft has Kylie.
The Subway sandwich chain uses everyman Jared Fogle in its ads to emphasize the health benefits of its menu over that of fast-food burger restaurants.
Now Microsoft is using a precocious 5 1/2-year-old girl named Kylie in its ads to emphasize how simple its Windows 7 operating system is. Even a kid can figure it out. Take that Apple.
Kylie first came to the public's attention last year, when at the age of 4 1/2 she starred in a Microsoft commercial. (See above.) She's starring in a few more commercials timed with the launch of Windows 7, which was released Thursday.
For more information, check out: Investor's Business Daily, Advertising Age and the Seattle Times.
Video made by Microsoft in late 2008.
Suggested rating: G.
Below is one of the new Kylie spots.
Posted to YouTube on Sept. 9, 2009.
Suggested rating: G.

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